Heartland Audio

Interview with Marina Krakovsky

November 2, 2010

Marina Krakovsky, co-author of the new book Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business, is the guest on this week's FIRE Podcast. Marina tells host Arin Greenwood about why fairness trumps self-interest - as well as other ways the real people don't behave like the rational actors of traditional economics - and what businesses can learn from behavioral economics.