Policy Documents

Guides Concerning the Use of Endorsements and Testimonials in Advertising

Federal Trade Commission –
November 20, 2009
Click to read the full text of this document
376.72 KB

The Federal Trade Commission (“FTC” or “Commission”) is adopting revised guides concerning the use of endorsements and testimonials in advertising (“the Guides”). The revised Guides include additional changes not incorporated in the proposed revisiopublished for public comment in November 2008.