Bartley J. Madden

Policy Advisor, The Heartland Institute

Madden’s early research led to the development of the CFROI valuation framework that is used today by money-management firms worldwide. Madden is a Policy Advisor for The Heartland Institute. Madden’s current research focuses on knowledge building and wealth creation as opposite sides of the same coin.

Madden’s latest book, Value Creation Thinking, focuses on how creating long-term value begins with clarity as to the purpose of the firm and management’s core responsibilities, and emphasizes the overriding importance of a knowledge-building culture.  Knowledge building is the topic of his book, Reconstructing Your Worldview: The Four Core Beliefs You Need to Solve Complex Business Problems

One idea concerns systems thinking and the identification of key constraints that degrade overall system performance. An application of systems thinking to public policy is reflected in Madden’s proposal to restructure the Food and Drug Administration, which is explained in his book Free To Choose Medicine: Better Drugs Sooner at Lower Cost The fundamental principles of Free To Choose Medicine have already been implemented in Japan for regenerative medicine drugs (see

Bartley J. Madden Contributions

September 21, 2017
  • Health Care

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