Joe Armendariz

Director

Joe Armendariz is a public affairs professional, political strategist, and former elected official with more than three decades of experience at the intersection of government, business, and public policy.

His career spans legislative advocacy, political strategy, government relations, and coalition building, with particular emphasis on economic policy, regulatory reform, taxpayer advocacy, and the principles of free enterprise and limited government.

Armendariz serves as Director of Statewide Political and Government for Salem Political Solutions, where he works nationally with political campaigns, public affairs firms, and policy organizations to develop integrated media and communications strategies.

He is also chairman of the California Center for Public Policy and previously served as executive director of the Santa Barbara County Taxpayers Association. A former front-page contributor to RedState, Armendariz has been active in political commentary and public-policy discourse.

Armendariz joined The Heartland Institute’s Board of Directors in 2023. His approach to public policy reflects a longstanding commitment to individual liberty, economic opportunity, and the moral imperative of expanding prosperity.