Commentary: A Call for a Radical New Communications Policy

Published February 2, 2012

When Congress passed the Telecommunications Act of 1996, the most significant change to the Communications Act since its adoption in 1934, many people thought the new statute meant there would be a meaningful deregulatory shift in communications policymaking in light of the then-developing marketplace competition. Unfortunately, there has been no such paradigm shift—which means there is still much work to do to reform our nation’s communications laws and policies.

For most of the 20th century, the “public interest” model of regulation, which grew out of Progressive-era thinking, dominated communications policymaking. Under this model, much of the Federal Communications Commission’s regulatory activity was carried out under the Communications Act’s many statutory provisions that simply delegate authority to the agency to act in the public interest.

The public interest standard, of course, is inherently indeterminate. Indeed, it is often said the public interest means whatever three of the five FCC commissioners happen to say it means on any given day. Such an indeterminate standard provides no meaningful check on excessive regulation.
In 1996, more than a decade after the 1984 breakup of the monopolistic Bell System following Judge Harold Greene’s historic divestiture decree, competition already was emerging, however slowly, in most segments of the communications and information services marketplace. To a large extent, the steady development of competition in the post-Ma Bell and post-1996 Act environment was attributable to technological advances, especially the transition from analog to digital communications networks and equipment, and from narrowband to broadband services. As early as December 2000, then-FCC Commissioner Michael Powell quite accurately referred to this transition as the “Great Digital Broadband Migration.”

Digital Advances
As the new century began, the quickening digital migration and regulatory changes in the 1996 Telecom Act made it easier for traditional telephone companies, cable and satellite operators, and wireless firms to compete with each other in the provision of voice, video, and data services. For example, employing new broadband networks, traditional “telephone” companies began offering multichannel video services, and “cable television” operators began offering voice services. Telephone companies, cable operators, and “cell-phone” providers offered data services over increasingly higher-speed broadband networks. Wireless subscribers began to view videos on what are now known as “smart” phones.

In the digital world, “convergence”—long a futuristic mantra—became a reality as broadband competitors offered bundled packages of various digitally delivered services in ever-evolving combinations. And the further reality—a very important one—is that the power of competition and consumer choice was steadily supplanting monopolistic power in most communications and information services markets.

Heavy-Handed FCC
After adoption of the 1996 Telecom Act, there was reason to hope the FCC would exercise its delegated authority in a way that recognized marketplace competition lessens the need for regulation, especially the type of “command-and-control” regulation traditionally favored by the agency. Congress stated in the 1996 Act’s preamble the statute was intended “to promote competition and reduce regulation.” The principal legislative report accompanying the new law declared congressional intent “to provide for a pro-competitive, deregulatory national policy framework.”
Those hopes have been largely dashed. The FCC has been too slow to eliminate or even reduce outdated legacy regulation developed during the monopolistic Ma Bell analog era. The Commission has even extended public utility-style regulations to digital broadband service providers through the adoption of so-called net neutrality mandates.
Comprehensive Overhaul Needed
As explained in detail in my new book, A Call for a Radical New Communications Policy: Proposals for Free Market Reform, Congress should comprehensively overhaul the Communications Act by adopting a new, free-market-oriented model that breaks thoroughly with the past. We do not need a replacement regime based on a newer but nevertheless soon to-be-outdated set of techno-functional constructs.

The new model I recommend, unlike the current one in which the public interest standard plays such a prominent role, would tie the FCC’s regulatory activity closely to a competition standard that necessarily incorporates antitrust-like jurisprudence.
Under a competition standard, the FCC would be required, much more than it is today, to engage in meaningful economic analysis that focuses on market structure. It would be required to determine whether individual service providers subject to complaints possess market power that should be constrained by some form of regulation.

Unlike the way the agency mostly operates today, the FCC generally would be required to favor narrowly tailored ex post remedial orders over broad ex ante proscriptions developed in rulemakings.

Consumer Welfare Standard
This competition-based, market-oriented model would force the FCC to focus on overall consumer welfare, not on outdated distinctions grounded in particular technology platforms or functional characteristics that may favor one competitor over another without good reason. The Commission no longer would be able to invoke the elastic public interest standard to devise new regulations that have little or nothing to do with existing marketplace realities.
Only with radical changes in communications law and policy will the United States be able to realize the full benefits that enhanced competition in telecommunications can bring to our nation’s consumers and our economy.

Randolph J. May ([email protected]) is president of the Free State Foundation, a nonpartisan free market-oriented think tank, and author of A Call for a Radical New Communications Policy: Proposals for Free Market Reform.