Although representing only 13 percent of all mobile phone users, smartphone owners account for two-thirds of worldwide cellular traffic, according to research by Informa Telecoms & Media (ITM), a telecommunications strategy and consulting company headquarter in the United Kingdom.
In North America, smartphones account for 86 percent of mobile data traffic. The report projects smartphone use for Internet access will rise 700 percent by 2015.
The ITM report, released in November, estimates smartphone users worldwide each use an average of 85MB of traffic each month.
ITM credits several reasons for the increase in smartphone use, including the wide range of smartphone choices, more flat-rate data plans than in the past, and consumers seeking to get the benefit of high-speed networks.
“Smartphones account for almost 65 Percent of Mobile Traffic Worldwide,” FierceMobileContent: http://www.fiercemobilecontent.com/press-releases/smartphones-account-almost-65-mobile-traffic-worldwide#ixzz149DYBqYT.