Site Guide

Site Guide

It is important to follow these guidelines when creating pages and editing content throughout the site.

The images we use, the content we present and the layout of our pages directly affect how our audiences perceive us. We want to present a consistent, well branded, easy to read and appealing site that inspires users to learn more about all we have to offer. How we craft pages and the words we use in our content will also directly impact whether our website meets accessibility guidelines and how our website is ranked by search engines.


Pages make up the majority of the website and utilize WordPress Blocks to create unique layouts.

Content Types & Taxonomies

A content type is a collection of uniquely structured information which displays on dynamically generated layouts and components throughout the site.

WordPress Blocks

WordPress Blocks allow us to build complex, dynamic layouts without code, using a drag-and-drop interface.