Chlorine Chemistry Council Announces Interactive Informational Tool

Published June 1, 2005

In conjunction with National Drinking Water Week, the Chlorine Chemistry Council (CCC) introduced a new interactive tool, the Chlorine Tree (, to educate consumers on the thousands of products created through chlorine chemistry.

Using multimedia sources such as videos, animation, sound, photographs, and text, the Web site allows visitors to explore the various chemical “branches” of the chlorine tree and experience the many ways in which chemistry enhances our daily lives. The site showcases how chlorine improves Americans’ health, safety, nutrition, security, transportation, lifestyle, and high-tech innovation.

“Because it is largely an industrial commodity, chlorine is usually invisible to the public,” said CCC Executive Director C.T. “Kip” Howlett, Jr. “As an industry, we want to communicate the countless benefits we provide and demystify the science and processes behind what we do.”

Chlorine and sodium hydroxide (caustic soda), when combined, create hundreds of secondary compounds that in turn contribute to plastics, pharmaceuticals, and thousands of other modern-day products. The chlor-alkali industry contributes to an estimated 45 percent of the U.S. gross domestic product.

Visitors to the Web site can read detailed descriptions of individual products, watch a narrated video, or link to other Web sites that assist users seeking further information about chlorine’s essential role in today’s society.

James M. Taylor ([email protected]) is managing editor of Environment & Climate News.

For more information …

For more information, visit the Chlorine Tree Web site at